A CRM Built for Pitching, Not Marketing
Sending the pitch is the start of a relationship, not the end of a task. The Sync Pitch Tracker logs every submission, every supervisor, and every placement — so nothing falls through the cracks between "sent" and "signed."
Start tracking pitches free →The spreadsheet stops scaling fast
Everyone starts the same way: a spreadsheet with columns for track, supervisor, project, date sent, and response. It works for the first ten pitches. Then the follow-ups stack up, the same supervisor comes back about a different brief, a placement closes and you can't remember which version you actually sent — and the spreadsheet becomes a graveyard you stop opening.
Pitching for sync is relationship work. The makers who place consistently aren't the ones who blast the most submissions; they're the ones who remember context, follow up at the right time, and never pitch a supervisor something they already passed on. The Sync Pitch Tracker is built to hold that context for you.
Every pitch, logged
Record each submission — which track, to whom, for what, and when — so you always know what's in flight and what you're still owed a response on.
Relationship stages
Move contacts through Cold → Warm → Hot → Agreement, so you can see which supervisor and agency relationships are heating up and which have gone quiet.
Placements & roster
Record signed songs and placements, and manage your artist roster — your wins live next to your in-flight pitches, not in a separate document.
Dated notes
Add timestamped communication notes to any contact, so the next conversation picks up exactly where the last one left off — even six months later.
This is a pitch CRM — not a fan CRM
It's worth being precise, because "music CRM" gets used two very different ways. Some tools give you a fan CRM: audience segments, superfans, email lists, monetization. That's marketing the finished song to listeners. The Sync Pitch Tracker is the opposite end of the business — it tracks industry relationships: music supervisors, agencies, the pitches you send, and the placements you land. If you're comparing categories, our TuneLens vs. Tunepact page lays out the distinction.
The advantage of having it inside TuneLens is continuity: the track you scored for readiness and matched to a brief is the same track you're now pitching — analysis history, brief match, and pitch status all attached to one song. See how the CRM fits the workflow →
Frequently asked questions
How do you track sync pitches?
Most people start in a spreadsheet: track, supervisor, project, date sent, response. That works until follow-ups and relationships pile up. A purpose-built tracker logs each submission, keeps the relationship status with each supervisor and agency, and stores dated notes so you always know who you owe a follow-up. TuneLens's Sync Pitch Tracker does this inside the same tool where you analyze and brief-match the tracks.
Is this a CRM for fans or for sync?
For sync. TuneLens's Sync Pitch Tracker manages industry relationships — music supervisors, agencies, and the pitches and placements between you and them. It's not a fan CRM or audience-marketing tool; it tracks the placement side of the business, not your listener base.
What relationship stages does it track?
Contacts move through Cold, Warm, Hot, and Agreement, so you can see at a glance which relationships are heating up and which need attention. You can also record signed songs, manage an artist roster, and add dated communication notes to individual contacts.
Can I track placements and signed songs?
Yes. Beyond logging outgoing pitches, the tracker records signed songs and placements and ties them back to the songs in your catalog, so your wins and your in-flight pitches live in the same place as the analysis history for each track.